East Coast Trail named one of the Best Adventure Destinations for 2012


Photograph by Ralph William, Alamy

PRESS RELEASE

East Coast Trail Assocation

(St. John’s): In February the National Geographic identified the East Coast Trail as one of the 10 best adventure destinations in the world for 2012.

“The East Coast Trail Association is thrilled that others have come to appreciate what we have always known,” said President Randy Murphy. “The East Coast Trail is an inspirational place and offers the opportunity for an unforgettable experience to anyone looking for an adventure of a lifetime.”

The 540 km East Coast Trail takes hikers along one of the most scenic and unspoiled coastlines in the world. This was confirmed in 2010 when the National Geographic ranked the Avalon Peninsula as the world’s No. 1 coastal destination. The Trail has become a provincial treasure and, with National Geographic’s recognition, is becoming a global destination.

The people of this province should take great pride in this recognition, as it confirms that the investment in the East Coast Trail is being returned many times over. This recognition also confirms that when you build tourism products, such as the East Coast Trail, that combine the very best we have to offer – our natural, cultural, historic, and community assets – together with the raw natural beauty of our coastline, you create a unique tourism destination that is second to none in the world, it is indeed “priceless”.

“What seemed an impossible dream eighteen years ago, the creation of a world class, hiking trail, has been realized,” said Murphy. “The Association, together with our partners, have delivered an invaluable piece of tourism & recreational infrastructure that is making a significant social, economic and environmental contribution to this province.”

The Association wishes to thank all our volunteers, members, landowners, residents,

community groups, and governments at all levels, as well as individual and corporate donors, for helping to develop, maintain and preserve the East Coast Trail. Thank you all for helping to make the dream a reality.

“The East Coast Trail is a resource that will keep on giving as long as we provide the loving care and management it requires,” said Murphy. “The future economic potential for the Trail is very real, and the National Geographic’s message to the world will most certainly help enhance its value.”

The front page of the Muse (February 23rd) summed it up nicely . . . The Trail Triumphs.

About The East Coast Trail Association: 

The East Coast Trail Association is a member – volunteer based, not-for-profit, registered charity. The Association’s mission is to develop, maintain and preserve the East Coast Trail while respecting the integrity of our natural environment, the needs of our communities, and delivering a high quality wilderness hiking experience.

The East Coast Trail is a pedestrian hiking trail that runs along the coast of the eastern Avalon from Topsail Beach to Trepassey, and in-land across the Avalon from Ferryland to Placentia.

In 2011 the Association recorded over 100,000 hiker visits along the East Coast Trail.

The full article is available here.

For further information, please contact:

Randy Murphy

President, East Coast Trail Association

738-Hike (4453)

East Coast Trail Association

50 Pippy Place, 2nd Floor

P. O. Box 8034

St. John’s, NL, A1B 3M7

eastcoasttrail.com

office@eastcoasttrail.com

Telephone: 709-738-4453

Fax: 709-738-1122