Cities In Sync

Victoria, Saskatoon and St. John’s collaborate to boost tourism.


Cities in Sync is a landmark new initiative to create an efficient tool for planners booking conferences and meetings in Canada

OTTAWA, ON. – Collaboration: two or more organizations working together to achieve shared goals.  That’s the idea behind a landmark new initiative being launched today by tourism organizations in Victoria, B.C., Saskatoon, SK, and St. John’s, NL

Destination St. John’s, Tourism Saskatoon and Tourism Victoria are providing a simple and effective way for planners to book their meetings and conferences.

Cities in Sync was announced in Ottawa at the Tête-à-Tête Tradeshow, an annual gathering of association executives, businesses and government agencies that procure or service the meetings and conference industry.

“This initiative gives planners peace of mind because they can work through Cities in Sync to book three consecutive events, knowing each one will meet their standards and expectations,” said Mirandi Ji, Tourism Victoria’s Director of Sales for the Victoria Conference Centre and Business Events Victoria. “This is a competitive business space and any edge we can create to bring meetings business to our cities is a win for our regions.”

The agreement allows meeting planners to book all three cities in a rotation, while allowing each destination to know they have future business on the books. Victoria, Saskatoon and St. John’s are popular destinations with vibrant tourism sectors. As meetings and conferences are often booked years in advance, having business under contract provides some predictability for the tourism sector.

“We are excited about the prospect that this innovative concept will make booking conferences easier for planners. We’ll be as creative and flexible as we can. It’s a win for the destinations and the planners, said Krista Cameron, Director of Sales, Destination St. John’s.

The Cities in Sync initiative also has a marketing component that will be funded by the three cities’ destination marketing organizations, and includes incentives designed to appeal to planners. There is also consideration given to associations, who require an additional province in the mix as a result of their bi-laws, thus creating a four-year cycle.

Candace Schierling, Director of National Conventions and Event Marketing with Tourism Saskatoon says, “We value our Canadian Association business and what they can achieve through their national meetings. Our partnership provides a seamless cross country experience with incredible landscapes for delegates to experience. Our work together as destinations allows us to provides planners with added tools for a successful meeting and in turn, our cities confirm great economic impact and increased tourism. We are very excited to be the first in Canada to bring forward this program.



Tourism Victoria (Greater Victoria Visitors and Convention Bureau) is the official not-for-profit destination marketing organization working in partnership with more than 900 members in Greater Victoria.


Destination St. John’s is a private sector company operating under the direction of a Board of Directors on behalf of its partners. It is first and foremost a sales and marketing organization; selling member’s products, services and experiences to the world.  It currently targets major meetings, conventions and incentive travel (MC&IT); sport and cultural events, leisure travel and group tours.

Tourism Saskatoon is a membership-based, non-profit visitor and convention bureau marketing Saskatoon and region as a destination of choice for leisure and business travel. Services include convention and events attraction, media relations, and membership services advocacy.  Tourism Saskatoon is one of only a handful of internationally accredited destination marketing organizations in Canada.


Manager, Corporate Communications and Public Affairs, Tourism Victoria
250-414-6976 or 778-677-8342
[email protected]

MEDIA CONTACT: Rhonda Hutton
Director of Marketing, Destination St. John’s
709-739-8876 250-414-6976 or 778-677-8342
[email protected]

MEDIA CONTACT: Candace Schierling
Director of National Conventions and Event Marketing, Tourism Saskatoon
306-931-7588 or 306-381-4884
[email protected]