Grow Your Visibility with a Destination St. John’s Partnership

The Benefits of Partnership

ONE PARTNERSHIP. COUNTLESS CONNECTIONS.

As a partner, you’ll grow more than just your business – relationships, contacts, and valuable marketing knowledge are all part of the DSJ partnership package. Our dedicated team will keep you updated with networking sessions, educational workshops, and more. View full details here.

STAY INFORMED
• Regular newsletters
• Networking & Information Events
• Direct access to the Destination St. John’s Team

Interested in Joining DSJ or Want to Learn More?

Please contact us through the form below and we’ll be in touch!

MARKETING & PROMOTION.

DIGITAL MARKETING
We have a team of digital specialists who generate fresh content for all of our channels. With us, you’ll have the following opportunities:

Partner Web Page: A searchable presence to help visitors find you.

Social Storytelling: Tell your story to an audience of one million of our biggest fans.

Event Listings: Showcase your special events and festivals. This section of the DSJ website is extremely popular and ranks highly in any search for events in our area.

GUIDES AND MAPS
As a partner, your visitor experiences and services will automatically be featured in our Guest Guide*. Plus, you’ll receive additional opportunities to advertise in this and other DSJ marketing materials. View the 2026 Guest Guide and Map here. *Exclusive of Business-to-Business partners

Annual Guest Guide and Map – 35,000 copies are distributed to:
• St. John’s Hotels, Inns, BnBs
• All Provincial Visitor Information Centres
• Island-wide entry points
• Domestic and international trade shows
• All partners as requested
• Other local businesses

CONTENT CREATION AND CURATION
Our dedicated digital media experts develop content for our website and social channels. Be sure to visit the DSJ social channels: Instagram | Facebook | LinkedIn
• Articles
• Social Media Posts
• Photography
• Video

ADVERTISING
Using smart, effective advertising campaigns across multiple digital channels in industry-specific publications and strategic airports across the country, DSJ grows awareness of St. John’s and your business by:
• Reaching domestic and international markets
• Raising awareness of air travel access
• Celebrating the destination’s unique selling points
• Promoting our authentic experiences

BUSINESS EVENTS.

Our Business Development team represents the destination at 50+ industry trade shows and conferences annually.

From meetings, conventions and trade shows to incentive travel, and sport & event tourism, DSJ builds long-standing personal relationships with high-level decision makers.

We attract thousands of business travellers and delegates to St. John’s, all requiring places to stay, to meet, to eat, to drink, to see, to tour , and to do!

BUSINESS DEVELOPMENT.

TRAVEL TRADE, F.I.T., AND CONSUMER
Destination St. John’s is an indispensable member of a large sales team dedicated to bringing our region to the world. Our team includes:
• The NL Department of Tourism, Culture, Arts and Recreation (TCAR)
• The four other NL Destination Management Organizations (DMOs)
• Industry partners

FAMILIARIZATION TOURS (FAMS)
There’s no substitute for firsthand exposure to our destination’s culture, history, and landscape. That’s why, each year, we invite meeting planners, travel trade, group and fully independent travellers (F.I.T.) operators to explore the St. John’s region. They experience accommodations, local food and beverage options, and unique adventures while here.

TRAVEL MEDIA & INFLUENCERS
In partnership with Newfoundland & Labrador Tourism, we host the top travel media and influencers to raise the profile of the destination — bringing more people to your door. Here are just a few examples of the type of coverage we earn:
• DAILY MAIL UK
“Why Newfoundland is THE Hot Destination!”
• HAND LUGGAGE ONLY
“24 Hours in St. John’s, Newfoundland & Labrador”
• CONDE NAST TRAVELER
“A Four-Day Foodie Road Trip Through Rugged Newfoundland Canada”
• VICE NEWS, AMUSE
“Atlantic Canada’s Unlikely Cultural and Culinary Outpost”
• CAA MAGAZINE
“72 Hours Living on the Edge”
• TRAVELLIFE.CA
“5 Weekend Getaways in Canada That Pair City Life with Time in Nature”